We are committed to the principle of “less is more”: simple solutions that deliver maximum quality with minimal efforts. For nearly 20 years, exceptional products and high-quality ingredients have been at the heart of our offerings.
What began with a few IQF frozen pasta has transformed into a wide range of al dente precooked pasta and ready-to-use sauces. Today, we export our products to more than 15 countries and are a leading brand in Europe. We assist professional kitchens in improving their workflows with focus on quality and efficiency.
Dedication to Quality
Our brand development never stops. That’s why we proudly announce a new stage in the positioning of our identity.
“The” in our name is disappearing, and we are simply moving forward as Smiling Cook. Less is more. This change reflects our ongoing commitment to simplicity and quality. Our logo has also been refreshed. We’re preserving the best of the past to prepare for the future. This renewed Smiling Cook expresses our vision and values even more strongly: quality products and simple, efficient working methods for catering professionals.
Sustainable Packaging for the Future
Soon, we will also introduce new and more sustainable packaging. Don’t worry: the content remains unchanged, delivering the same 100% quality you are accustomed to. We are launching a new doypack for our sauces, made from 100% mono-PP. This new packaging consists of a single type of polymer, significantly reduces our ecological footprint and making this packaging even more recyclable. Additionally, we’re updating the design of our cardboard boxes, using up to 90% less ink and making our production process even more sustainable.
Partners in Efficiency and Sustainability
We are also continuously improving our service. Our goal is not only to provide high-quality products but also to be a reliable partner for catering professionals seeking optimization and sustainability in their kitchens.
Finally, we are proudly launching this brand-new website.
We look forward to working together for the future. With Smiling Cook, we remain confident to our roots while partnering with our customers for a more efficient future.