QUALITY
CONVENIENCE
PRODUCTS FOR THE
FOODSERVICE.
We provide quality solutions for all foodservice entrepreneurs.
With delicious quality products, Smiling Cook stands for cost-effective solutions tailored to every kitchen.
PASSION OF A FAMILY BUSINESS
As an authentic Belgian family business, we have grown into a respected producer of convenience products for the food service industry. Smiling Cook was founded decades ago by brothers Bart and Jan Coninx. After gaining experience as chefs in various hospitality establishments, both brothers discovered something unique: the convenience of fresh frozen pasta. The Smiling Cook was established with a simple mission: to provide quality solutions for all foodservice entrepreneurs.
Horeca experience
Brothers Jan and Bart Coninx. Chefs and passionate foodservice entrepreneurs.
Pastridor
– 1996 –
The brothers launch the Pastridor brand in the foodservice.
d'LIS Food
They discover the convenience of frozen pasta and create a new company.
The Smiling Cook
– 2006 –
Brand name for quality solutions for all foodservice entrepreneurs.
The range expands with ready-to-use sauces..
500 tons of pasta
Export
The company continues to expand and has European ambitions.
second generation
– 2018 –
Brothers Jan and Bob Coninx take over the company.
The Future
The company modernizes and continues as Smiling Cook. We are growing to 5,000 tons of pasta per year and we ship our products to more than 15 countries.
Smiling Cook in the heart of Europe
Our commitment to quality
Our ongoing commitment to innovation, quality and sustainability, along with the pursuit of solutions for the foodservice, is the driving force behind our growth from a local to a European player.
International player
We are a European brand name, synonymous with high and consistent quality, extremely long shelf life without preservatives, simple and quick working methods, fixed food costs, and increased profitability, tailored to every kitchen.
SALES
In Belgium, our products are available through an extensive network of wholesalers. If you are interested in our products from abroad, please contact us and we will be happy to connect you with one of our partners.
CERTIFICATIONS
At Smiling Cook, we believe that trust starts with transparency. That is why our processes are regularly audited by independent bodies and comply with internationally recognised certification systems.
Our certifications are not a formality, but a confirmation of our daily commitment to safe, reliable, and consistent products, from selection to delivery.
IFS Broker
Certified quality and food safety
The IFS Broker certification confirms that Smiling Cook operates according to strict standards for quality and food safety. This guarantees traceability and a reliable partnership.
IFS Logistics
Safe storage and distribution
The IFS Logistics certification confirms that our storage and distribution meet strict international standards for food safety and quality. This ensures that our products are delivered to customers in a safe and controlled manner.
HALAL CERTIFIED
Halal products with confidence
For part of our assortment, we work with producers that are halal certified according to recognised guidelines. This provides our customers with transparency and assurance regarding ingredients, production, and processing.
EU ORGANIC
Certified organic products
For selected products, we work with producers that comply with European regulations for organic farming and processing. This guarantees controlled origin and full traceability throughout the entire chain.
A renewed smiling cook
Let’s talk
Contact our sales department without any obligation. No commitments, just opportunities. They are eager to hear your story so that we can take steps together to achieve your ambitions.